Elevate Your Everyday With Ted Baker x Saba Azad

Elevate Your Everyday

With Ted Baker x Saba Azad

Summer is the season Saba Azad loves. She enjoys the sun and the sea, the travel, tall cool drinks and crisp salads. Summer is when the layers fall off and she slips into her go-to-style which is simple and unfussy.

Ted Baker is a perfect reflection of Saba, a creative energy who breezes through a packed week, balancing projects and social commitments with elan.

This season, Saba dives into Ted Baker’s signature wardrobe to share easy, breezy looks that take her from work to brunch, and from weekday to afterhours with airy style.

Lunch with the Ladies




A white silk print sheath dress does the trick to ensure she stands out wherever she goes. From a formal restaurant to an al fresco cafe, this dress makes her the centre of attention.

Ted uses the dress as a canvas for summer flowers artistically expressed across the sheath. Saba chooses a soft floral perfume to finish the look as she literally floats into lunch.

Team the dress with a colourful bag from Ted and enjoy all the compliments.


Suited to Make an Entrance




Whether it’s a formal meeting, an airport look for a short jet hop, or a cup of coffee to discuss a new deal, Saba slips into this suit that blends feminine florals with classic cuts for a contemporary style statement.

She finishes her work look with a black Ted business satchel that makes for the perfect power statement – even as it packs in all those contracts with ease!

A Pop Of Poppies



Summer prints carry forward into Ted’s casual style. This season, blue poppies make an appearance. Said to reflect imagination and creativity, Saba instinctively picks the print that speaks to her.

For a weekend to chill with friends, she chooses a pleated navy skirt printed with tone-on-tone poppies. A sleeveless white top that carries forward the poppy print, light make-up and a laugh in her eyes – and Saba’s all set to refresh herself with easy banter and some time out from the limelight.

An evening out




The red carpet is here. The tables are booked. And the paparazzi are primed. Celebrate the season the way it should be, as Saba swirls from formal restaurant to after party at a swish beach café, with easy style.

She makes an entrance in this stunning black print dress, that carries forward the spirit of summer. With this look, Ted stays away from conventional sleek cuts for a night out – crafting it from lighter fabrics in breezy layers and finishing it with spring flowers.

Saba pairs the dress with a high ponytail and one of the must-haves of the season – a bow clutch from Ted.

Keep it summery- Both Ted and Saba have one mantra for every occasion – keep it simple, keep it stylish. Enjoy exploring, experimenting, and expressing—after all, fashion is nothing if not an extension of one’s own spirit.

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