Eton: Sweden’s Finest Shirtmakers

By Nikita Sachdev

Whether you’re getting ready for a business meeting or a lunch date, an Eton shirt is sure to set the right impression. What makes Eton shirts to special or worth the bucks? Firstly, they have been designed using the finest high quality fabrics and tailoring techniques. These shirts make the perfect cut for summer as they are crafted out of pure cotton, which prevents them from trapping heat and gives you an easy breezy look and feel. Secondly, the finish is wrinkle-free, which means you look fresh and neat all day long.

Founded in 1928, in Gånghester, Sweden, Eton boasts of authentic Swedish craftsmanship. The company expanded to the U.K, in 1955, which is how the name Eton came to be. Now available across the world, these shirts are made with a twin needle which gives it a better fall. All Eton fabrics are woven in a technique that makes it easier to iron and the best 100 percent cotton you could find at this price range.

“You could wash our shirts over 1,000 times and they would never lose their wrinkle-resistance. The cotton has been restructured on a molecular level,” says Chris Donohue, Director of North American sales, Eton.

There is a wide variety to choose from you could pick a shirt as per your occasion. If you’re stepping out for a casual day out, opt for a shirt from the Eton Green collection which are made from rawer, untreated fabrics in different weaves with more casual styles and patterns. Dressing casual doesn’t always have to be boring and low key. You could add a personal touch to your shirt and take your wardrobe to another level. They also offer a stylish unbuttoned shirts for the relaxed weekend feel.

You cannot afford to miss their evening collection which is a combination of classic elegance and contemporary style perfect for those date nights. Indeed the versatility of Eton shirts is noteworthy. Here is a one-stop brand that offers something for every mood and occasion: a multi-colour floral shirt for a summer brunch, a multi car print shirt for a fun night out with the gang, a solid white dress shirt that will work well with a jacket for a more formal engagement and a pink pinstripe print shirt for a work meeting.

So here are 4 reasons you Eton shirt’s score high points:

  • Eton shirts are wrinkle resistant
  • They can be worn with or without cufflinks
  • They are made from the finest cotton in the world
  • And they have lesser chemicals than a cup of tea!
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