By Ashita Bhandari
The famed British brand, Kurt Geiger is known for its extensive line of accessories for men, women and children. Frequently spotted on celebrities like Kendall Jenner, Chiara Ferragni, Channing Tatum, Benedict Cumberbatch and many more, the line is recognised for its fun and stylish designs for all occasions.
The brand first started in Britain’s fashion capital, London’s Bond Street in 1963. It has since constantly evolved and made covetable accessories for men and women. Kurt Geiger positions itself uniquely as a premium brand in the market, successfully pairing aspiration with accessibility by bringing the latest fashion at affordable prices. With multiple lines named and several other brands under the umbrella brand, today Kurt Geiger enjoys a formidable position in the retail industry.
A range of totes, sling pouches and purses in monochromes and lighter tones are part of the immediate latest collection.
“Designed in London, made in Italy”
Now headquartered at Britton Street, London, a team of shoe and accessory designers, headed by Creative Director Rebecca Farrar-Hockley makes up the creative vision of the company. Farrar-Hockley uses Italian craftsmanship to make meticulous designs with an exemplary finish. Tweed bags, accessories and tastefully fashioned heels are handcrafted with precision in an Italian workshop.
Applique work, patches, beads and sequins sum up the style of KG Kurt Geiger. The fun add-ons bring a dash of quirkiness and style to this line of accessories. The brand’s personality is laidback and London chic. Adapting and setting trends quickly, KG Kurt Geiger is the most fashion forward among their lines.
After the success of Kurt Geiger bags and purses, bags from its sister line Carvela will soon be seen on www.thecollective.in. Considered the ‘chic older sister’ counterpart to Kurt Geiger’s boisterous, edgy style, the Carvela line comprises of bags & purses that evoke the refined elegance of a well-heeled Italian woman.
Eye on the world
With over 70 stores globally and a presence in prominent departmental stores, the brand is sure to leave an impact on the Indian clientele.
In its campaigns, Kurt Geiger conveys strong emotions, attitudes, confidence, sex appeal and an easygoing charm. Without compromising on the fashion metre, the accessories are styled according to the regime of the modern woman and man. “Comfort is a factor that cannot be compromised upon,” says the Creative Director.
Nothing is taken lightly while designing a product. The campaign ‘Everything But the Dress’ runs efficaciously, emphasizing the fact that the brand deals primarily in accessories.
Autumn Winter Collection
This year, the Autumn Winter collection by Kurt Geiger is all about the wild – Cheetah prints, faux furs and animal accessories depicting the bold and confident women of the 80s. The collection is fun and edgy at the same time.
You can now shop the Kurt Geiger collection at The Collective stores or at https://www.thecollective.in/t/brands/women/accessories/kurt-geiger
