The denimwear brand, 7 For All Mankind was launched in 2000 in Los Angeles, redefining the whole industry. The founders decided that the key to luxury clothing is fabric innovation, unmatched fit, and meticulous attention to detail. They pioneered a new way of wearing denim, redefining jeans as a classy option suitable for any occasion. The premium denim industry had been formed by working with luxe fabrics, designing refined styles, and focusing on minor elements, such as iconic stitchwork, with 7 For All Mankind jeans leading the way.
The denim from the brand are called ‘Sevens’. Their name comes from the idea that everyone should have at least seven pairs of jeans, one for each day of the week. One is considered lucky if they have seven pairs of ‘Sevens’ in their closet. They are widely known as the jeans that changed the world of denim.
The unique motifs on the back pocket have become another one of the status symbols that speak for themselves. This was especially true of pockets embellished with genuine Swarovski crystals, which were fashionable in the early 2000s when the company was founded, as well as the low rise and tight fit.
FibreTrace, a technology that allows users to follow a garment’s full lifecycle by embedding traceable, scannable, and unbreakable pigments straight into the fabric of jeans, is the latest addition to the Los Angeles-based company’s line. Each audit is securely documented on the virtual blockchain, from the cotton farm to production and finishing phases.